Coca-Cola and DJ Mark Ronson unveil the Move to the Beat campaign in support of the London 2012 Olympic Games. The global marketing campaign which is targeted at teenagers across the globe, uses music to unlock the social side of the London 2012 Olympic Games. Superstar Mark Ronson travelled the world meeting up and coming athletes, fusing the sound of their sports with traditional London music to create the campaign anthem that Coca-Cola hope will become the soundtrack of the London 2012 Olympic Games. Mark travelled to the likes of Mexico, Singapore & Russia to work with table tennis players, archers and track athletes to develop the Move to The Beat track, whilst chart-topping star Katy B created the track’s inspirational lyrics and features as a vocalist. As the core music element for the campaign, the track will be featured in TV commercials, mobile and digital platforms and at Coca-Cola events during the Olympic Games A TV commercial to promote the track, featuring Mark Ronson, Katy B and all five Coca-Cola Olympic hopefuls, will demonstrate the fusion of music and sport against a London backdrop and will be aired in the UK from early 2012. A 60-minute film documentary film, which follows Ronson’s journey across 5 countries and 3 continents to meet with each of the athletes and record the sounds of their sports, has also been created and is due to air in 2012. The Coca-Cola Move to the Beat campaign was officially launched at an exclusive media preview of the …
Highlights of the Figure Skating Pairs Short Programme at Innsbruck 2012. China’s Yu Xiaoyu & Jin Yang are ranked first going into the Free Dance round.
Find out how to get involved with the Games: www.london2012.com/joinin THIS VID: Actor and proud Londoner Idris Elba (star of The Wire and Luther) comes home to East London to talk about how you can get involved with London 2012: the Olympic Torch Relay, London 2012 Festival and more. Sign up to Join the Journey: www.london2012.com/JoinTheJourney
Bob Hayes winning the 100m final in a time of 10.0 seconds, equaling the world record. Taken from Kon Ichikawa’s documentary Tokyo Olympiad (東京オリンピック Tōkyō Orinpikku) from 1965.
Mario & Sonic at the Olympic Games English Nintendo DS DSI 3DS game trailer from WWW.GAMEZ-GEAR.COM Please don’t forget to SUBSCRIBE to GAMEZ-GEAR YouTube channel! Follow us on TWITTER twitter.com Follow us on FACEBOOK www.facebook.com
A group of local swimmers got some advice — and encouragement — from a an Olympic medalist Wednesday. “Do not give up even if you don’t immediately succeed,” Kristy Kowal told members of the recently combined Diplomats and Lancaster Family Y Swim Club. The Berks County native won a silver medal in the 200-meter breaststroke at the 2000 Summer Olympics in Sydney, Australia. She set one world record and eight American records and was the first woman in US history to win a world championship in the 100-meter breaststroke. While visiting the team’s practice at the Kunkel Aquatic Center at Franklin & Marshall College, Kowal, 33, shared her experiences from international competition, demonstrated strokes, offered coaching techniques and encouraged swimmers. Read more: lancasteronline.com
